◆ N°01 — Opening

JEDDAH, SAUDI ARABIA
AVAILABLE FOR SELECTED PROJECTS

Renad Al-Derrawi

Creative direction, content, branding, and experiences for brands ready to take up space.

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JEDDAH, SAUDI ARABIA

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◆ N°02 — Position

One creative world

From first thought
to final feeling.

Shaping the strategy, identity, visuals, content, and experience around an idea, making sure every part speaks the same language.

Campaigns, brands, events, social content, AI visuals, and merchandise are not separate outputs. They are different pieces of one creative world.

◆ N°03 — Selected Services

Selected Services

A modular view of the practice — the services that shape every brand, campaign, and experience.

01
Creative Direction
Shaping the idea, visual language, tone, and execution so every part of the project feels connected.
02
Social Media Strategy & Management
Clear, intentional social systems that keep brands relevant without chasing every trend.
03
Content Creation
From concept to final edit — content designed for how people actually watch, feel, save, and share.
04
Event Story Coverage
Capturing events as they happen — while shaping the story in real time, not just documenting the room.
05
Branding & Visual Identity
Identities that work across screens, spaces, campaigns, merchandise, and everything in between.
06
AI Content & Creative Experimentation
Using AI as a creative production tool to build visual ideas that would otherwise require bigger sets, longer timelines, or larger budgets.

◆ N°04 — Capabilities

Creative Services

Creative direction, strategy, content, branding, and experiences shaped under one vision.

01
Creative Direction
Shaping the idea, visual language, tone, and execution so every part of the project feels connected.
Campaign directionVisual concept developmentArt directionBrand storytellingMoodboards & creative systemsShoot directionCross-platform direction
02
Social Media Strategy & Management
Clear, intentional social systems that keep brands relevant without chasing every trend.
Social strategyMonthly content planningContent calendarsPlatform directionAudience & competitor researchCampaign planningCommunity directionPerformance reviewsTrend monitoringSocial audits
03
Content Creation
From concept to final edit — content designed for how people actually watch, feel, save, and share.
Short-form videoReels & TikTokPhotographyVideographyProduct contentFood & lifestyleSports contentScriptwritingStoryboardingEditing
04
Event Story Coverage
Capturing events as they happen — while shaping the story in real time, not just documenting the room.
Real-time Story coverageEvent photography & videoLive social coverageBehind-the-scenesGuest & athlete interviewsSame-day editsHighlight reelsRecap content
05
Branding & Visual Identity
Identities that work across screens, spaces, campaigns, merchandise, and everything in between.
Brand strategyCreative positioningLogo systemsVisual identityType & color systemsBrand guidelinesCampaign identityBrand refreshesLaunch direction
06
AI Content & Creative Experimentation
Using AI as a creative production tool to build visual ideas that would otherwise require bigger sets, longer timelines, or larger budgets.
AI campaign conceptsAI image creationAI-assisted videoCharacter & mascot developmentVisual world-buildingPre-visualizationProduct visualizationConcept testing
07
Campaigns & Brand Activations
Ideas designed to leave the screen and become real experiences people participate in, photograph, and talk about.
Campaign conceptsSeasonal & launch campaignsEvent conceptsWeekend activationsCommunity experiencesCollaborationsCompetition mechanicsExperiential storytelling
08
Merchandise & Brand Collateral
Extending the brand into physical objects people can wear, hold, collect, and remember.
Apparel conceptsEvent merchT-shirts & hoodiesTote bagsKeychains & stickersStaff uniformsPackagingPosters & signagePrinted collateral
09
Production & Shoot Development
Turning creative concepts into organized, production-ready plans without losing the original spark.
Creative production planningShot listsProduction schedulesTalent directionLocation directionStyling referencesProp directionPost-production direction
10
Copywriting & Brand Voice
Writing that sounds human, culturally aware, and specific to the brand — not pulled from a marketing template.
Social captionsCampaign headlinesBrand messagingTaglinesBilingual EN/AR copyEvent communicationWebsite copyTone-of-voice development

Creative Direction✦Branding✦Social Media✦Content✦Campaigns✦Events✦AI✦Merch✦Storytelling✦Production✦Creative Direction✦Branding✦Social Media✦Content✦Campaigns✦Events✦AI✦Merch✦Storytelling✦Production✦

◆ N°05 — Process

The Creative Process

Find the Direction

Understand the brand, audience, goals, and what the project really needs.

Shape the Idea

Build the concept, message, visual direction, and creative approach.

Bring It to Life

Create, design, film, write, produce, and turn the idea into something real.

Refine and Evolve

Review the work, learn from the response, and improve what comes next.

◆ N°06 — About

Renad Al-Derrawi

I build the idea,
then everything around it.

From branding and campaigns to content, events, and AI visuals, I create the direction and carry it through to the final detail.

The goal is simple: work that feels intentional, looks distinct, and actually connects.

◆ N°07 — Contact

Now booking · 2026

Bring the brief.

Creative direction, content, branding, campaigns, event coverage, and selected collaborations.

Renad Al-Derrawi

From first thoughtto final feeling.

Selected Services

Creative Direction

Social Media Strategy & Management

Content Creation

Event Story Coverage

Branding & Visual Identity

AI Content & Creative Experimentation

Creative Services

Creative Direction

Social Media Strategy & Management

Content Creation

Event Story Coverage

Branding & Visual Identity

AI Content & Creative Experimentation

Campaigns & Brand Activations

Merchandise & Brand Collateral

Production & Shoot Development

Copywriting & Brand Voice

The Creative Process

Find the Direction

Shape the Idea

Bring It to Life

Refine and Evolve

I build the idea,then everything around it.

Bring the brief.

From first thought
to final feeling.

I build the idea,
then everything around it.